These unique selling points will help distinguish your site from others. The most popular with consumers is free shipping or free delivery
| USP | examples |
| free offer | inexpensive, economical |
| free installation | effortless, quick, painless, simple, no fuss |
| sales/money off | 10% off today. Save up to 50%. Save $40 or more |
| low price guarantee | |
| call toll-free | call toll-free 1-800-xxxxx |
| Buy 2 get 1 free | |
| no obligation quote | |
| no fees/no commission | |
| no minimums | no minimum deposit. no minimum order amount |
| helpful customer service | |
| satisfaction guaranteed | |
| no sales tax |