1. Click Here – The classic and quintessential call to action
example for the net. Couple this with other motivational copy.
2. Download Now – People like downloads. People like immediacy. This
delivers on both.
3. Immediate Download – A variation of the last one, but with even
4. Click Here For Details – You’ve baited your reader with the idea
of something attractive, provide them a forum to learn more.
5. Join Now – Great for membership sites or social network like
6. I Invite You To… – People usually get caught off guard by any
kind of manners on the internet: a place not known for its abundant
etiquette. Any time you can catch someone off guard or surprise them
is a good thing.
7. Talk to An Expert – If you have any kind of authority site on a
subject in which people would want to talk to some kind of “expert”,
this is a great call to action phrase to employ. Even if you’re not
technically an all out expert or have some flashy degree on a topic,
just offering the term “expert” gives you a great deal more
8. Start Your Trial – Trial periods always make for great bait. It’s
not too committal and people can form their own opinions by doing a
9. Get a Free – This one is completely open ended and pretty
straightforward. People love free stuff, and offering free
incentives is one of the best ways to motivate your audience to do
anything you want.
10. I Urge You To… – Just like “I Invite You”, the implication that
you are personally talking to your reader grabs their attention and
is a great way to spark action.
11. While Supplies Last – You hear this one on infomercials all the
time. This moves people to act while what they want is still around.
12. Offer Expires – By giving a date in which your offer expires,
people have incentive to act today and ASAP.
13. Just Click Here And… – Sure this is similar to “click here”, but
the “JUST” is the obvious difference. This makes it seem like the
action required from the reader is even simpler AND what they’ll get
in return is amplified.
14. In a Hurry? Call, Email, etc. – Even if the other methods of
communication aren’t necessarily slower than the one advertised, it
gives the impression of speed.
15. For Faster Service Call… – The same idea. Offer a phone number
with that copy and people get the idea that this is the fast lane.
16. Satisfaction Guaranteed – People love guarantees. People love
satisfaction. Again, just put them together.
17. Money Back Guarantee – A money back guarantee assuages your
customer and guarantees that if they are less than satisfied with
your product/service, they’ll get their money back. Sometimes this
is all it takes to motivate someone to make a purchase even of an
extremely high quality product or service.
18. Full Money Back Guarantee – If your money back guarantee entails
that your customer can get their money back in full, mention it. A
full money back guarantee goes one important step further and cuts
out any chance of vagueness in your guarantee.
19. Money Back Guarantee, No Questions Asked – This frees up your
customer’s worries that if they want a refund, they won’t have to
jump through hoops to get their money back or have to deal with a
lot of questions as is standard for a lot of returns these days.
20. Get It Now! – No wait, plenty of immediacy, and the exclamation
point really captures your attention.
21. Get Started Today – People have short attention spans, and they
know it. If you pledge to send them something free in the mail, who
is to say they’ll even care or remember about you when they get it.
If they can get started today, you’re catching them when their
interest is at an all time (and current) high.
22. Act Quickly – Sometimes you just need to tell your reader to
act. You can combine this with a time sensitive call to action.
23. Limited Availability – The possibility of your stock going dry
before your reader gets a chance to act can force the issue right
24. Best Reviewed – People like the idea that someone else has
critiqued whatever it is that you’re talking about or selling before
them. It doesn’t matter if the reviewer is Consumer Report or your
best friend Dave; a review is a review and can be a weighing factor
to move someone to act.
25. Best Value – If you have multiple products, assume that everyone
who checks out your product line is a first time customer. By
labeling something as being the “best value”, you’re appealing to
their wallet for them.
26. Top Rated – Another validation of the quality of whatever it is
that you’re promoting.
27. 1 Million Satisfied Customers – Social
proof can be
very instrumental as a call to action. People don’t like to take
risks of any kind when it comes to the internet or consumerism;
seeing that you have lots of other satisfied customers who have come
before you and done what you’re about to do is important for some
people. Putting a Twitter or Facebook count on your website is the
28. Free Shipping – No one likes to pay more than they have to. If
you offer free shipping this can be enough to motivate some people.
The same goes for “no tax”.
29. No Strings Attached – Same idea. People hate add ons and extra
hidden charges, put their mind at ease.
30. No Commitment – You may scare someone off by requiring any kind
of commitment. Exclaim no commitment and your readers will be more
inclined to give you a shot.
31. Reply Today – Telling your reader explicitly to reply today can
move them to take action rather than sitting on it.
32. Buy Now – This probably should have been put higher on the list
because it’s so universal, but I just remembered it. You can use
“buy now” in all kinds of different ways. It works great on a big
button graphic on your site, and you can vary the font, size, color,
etc. to really make it stand out and pop.
33. Call For a Free Quote – This combines free with useful
information, great for anyone in the quote business.
34. Come in For a Free Consultation – Your doors are open. You’re
offering free information. Same idea.
35. Learn The Biggest Mistakes… – Peak your reader’s curiosity
36. Don’t Hesitate to Call – That impresses upon your reader that
your company has HELPFUL associates who are looking forward to
talking to you, so why not pick up the phone?
37. Take Our Quiz – Contrary to your memories of high school, people
like taking quizzes to learn things about themselves both on and
offline. Challenge people in your call to action. Say something like
“Don’t know what car is right for you? Take our quiz to find out”.
Then you conveniently link to their ideal car on your site upon
their completing the quiz and getting their results.
38. Add to Cart – Shopping is fun, so are virtual shopping carts.
“Add to cart” is one step below a big “buy now” button when it comes
to commitment, so some people will be more comfortable taking this
step while getting ready to actually purchase. Plus it encourages
further shopping on your site.
39. Easy to Use – An idiot proof claim.
40. So Easy, a Child Could Do It – Getting specific with your idiot
proof claim makes it more memorable. You can also use a variation of
this; I know a certain auto insurance company who is still using a
variation of this example as one of their successful slogans.
41. Idiot Proof – The MOST idiot proof claim.
42. Offer Expires At Midnight – Another time based call to action
example. The verb “expire” is certainly strong language, as well.
43. Schedule an Appointment Now – In the appointment business?
Remind people that your lines are open and that this is something
which they can do right now.
44. Order Now and Receive a Free Gift – Another incentive based
45. No Credit Card Required – Requiring a credit card makes
something seem much more committal. If you’re offering a trial
membership for something, you’ll get A LOT more sign ups if you
don’t require a credit card number on file.
46. Tell Us What You Think – People like it when other people listen
to them and want to hear their opinions.
47. How Are We Doing? – You can catch a lot of people’s attention by
asking your customers what they think about you such as with “how
are we doing” or any other variations of it.
48. Reserve Now – Whenever someone sees the word “reserve”, it
implies that there’s a chance that when that item becomes available,
there may not be enough to go around. Making a reservation is a fun
and privileged process, use it when you can.
49. Come See Us Today – This is a very friendly and open call to
action example. Why not drop on by?
50. The ONLY Way To… – Remind people of why you are special. You’re
the ONLY one with whatever it is that you have in your own unique
way. The other use of this is that you’re telling people why they
are required to do something. Giving me your email address is the
ONLY way to get my free report. Get it?
51. No Charge – Another way of saying free which is better in some
situations over just saying FREE.
52. We’re Waiting For Your Call – Just like “operators are standing
by”, this impresses upon the reader that there will be no wait if
they choose to call.
53. Watch This Video Now – A free informational video sounds like a
nice alternative and change to having to read, and it’s ready for
viewing right now.
54. Reserve a Spot Now, Limited Number of Spaces Available – This
works very well for GoToMeeting type online seminars which have seat
caps of 100 or 1000 virtual seats.
55. Learn the Top 3 Tips On … – This tells that there are 3 tips to
be learned about whatever subject we are reading about. We know what
to expect going in, and we’re curious what those 3 tips could be.
56. No Experience Required – The last of my idiot proof call to
action examples, I promise!
57. 3 Days Only/Just 3 More Days – Similar to other ticking clock
offers, giving a specific time frame certainly motivates people to
take action sooner than later.
58. Sign Up While You Can/Before It’s Too Late – A vague ticking
clock is still a ticking clock. If you have a temporary offer but
don’t know how long that “temporary” is, this works.
59. Don’t Click This Link – A bit immature admittedly, but jeeze if
it doesn’t work like a charm. Telling someone not to do something of
course makes them want to do it. You can have some fun with this
60. Try Our Free (Example) At… – Have something people can use on
your website? Maybe you have a neat body fat calculator on your site
which is conveniently placed next to your fat loss product. It’s
easy to create or have someone else create a simple program like
that on your site, it separates you from similar sites, and most
importantly it gives you a VERY effective call to action which you
can use again and again to coax people onto your site. Freebies make
for the best call to action examples.